Nowadays it is the norm for companies to actively manage the way with which they communicate with customers. What is also becoming more popular, is the careful management of brand communications with internal stakeholders, as well as business partners. Stakeholder brand communications may be developed as part of a brand awareness exercise, or as part of a process of closer engagement with the target audience. This should be thought through as part of a broader, coherent brand communications strategy.

With this being a multi-step process, an important first step is typically the development of an understanding what the current setup and processes are in regards to the communications architecture. What are the roles involved, what is the message, how is the brand communications process received, where can the improvements be made. How should improvements be implemented, who are the target audiences, what are the channels for delivery, what is driving the current approaches.

This supports can provide perspectives related to brand alignment and positioning, access to opportunities and mitigation of risk. Key components of this support can include:

Insights for this research can be gathered through in-depth interviews and other qualitative research of stakeholders.