Life for marketing teams was much simpler when they could take relatively simple components of internal and market data to support a product launch or other promotional activity. However with evolving channel and customer dynamics, things are now quite different. More evolved approaches to determining market strategy are often required.

As part of our go to market support, we work with clients who are about to engage in market activity to identify key opportunity areas and risks. This support will guides clients in the development of more compelling products and services for your market. It has foundations in understanding your core business, the structural drivers in the market, competitive environment, who your customers are, and framing all of this in the context of the needs of your current or future market.

We develop an empirical understanding of the customer needs states that are driving your market, and the decision-making process for address those needs. This approach will uncover service/ product gaps in the market, as well as any relevant steps that should be taken as part of that decision-making process.