Agency
Brand positioning
Intelligence
Company data
Concept testing
Communications
Who We Are
We have evolved from the need to support Australian clients in their efforts to transform their businesses through the use of meaningful intelligence and insight.
We work at the intersection of market analysis, brand positioning and strategic insight.
Our teams set high standards for the work that we deliver, and use our experience to ensure that the quality is built in, at every instance.
Industries Supported
At Criterion, a broad range of industries are supported. Though our services are very much aligned with the sector requirements of the Australian market (government, financial services, infrastructure, resources), we are able to consult to a wider range of industry areas as required by clients.
Our frameworks are structured to get to the heart of what is driving behaviour, activity and motivations within a variety of industries.
With the fast-changing pace of industry, we strive to ensure that the insights we deliver remain innovative, interesting and relevant to your changing needs.